Yes.
The format is actually quite a breakthrough in human communication.
So it will probably survive, and you better pay attention.
Clubhouse got it right by positioning their product to take advantage of two major trends.
First, the Podcast Boom erupted in 2018–2019, but was overshadowed in 2020 by the intense popularity of TikTok’s short form video format. Podcasts have still maintained a very high degree of cultural relevance. Turns out, people desire to express themselves in thoughtful ways and dive into the nuances of their opinions and stories. The podcasting and long form video formats naturally take advantage of this. But this growing desire for people to discuss their true opinions can also be seen on Twitter, as over the years, conversations (although aggressive) have become more detailed and deep in their nature.
Second, Zoom and video calls have become a standard method of communication out of necessity. I heard someone describe Clubhouse as “a Zoom meeting you don’t have to participate in,” and that’s the best type of Zoom meeting.
